Freuds Marketing v8

The Method

A five-phase engine that replicates the customer journey.

Every campaign Freuds builds follows the same architecture. Five phases. Each targeting the right person with the right message at the right moment.

01Seed & Awareness

02Problem Activation

03Solution & Proof

04Irresistible Offer

05Retention & Scale

Phase 01 · TOFU

Seed & Awareness.

Construct audience from scratch. Viral content, broad reach. INT and LAL targeting. The wider the top, the stronger everything below.

Targeting · Phase 01RUNNING

INT

Interest

LAL

Lookalike

BROAD

Expansion

Video Views

90%

Reach

MAX

Phase 02 · TOFU/Brand

Problem Activation.

Target: 75% video viewers from Phase 01. Name the problem, explain the cause, offer quick wins.

Audience · Phase 02ACTIVE

75%

Video viewer threshold from Phase 01

Warm audience

75%

Brand recall

68%

Phase 03 · MOFU

Solution & Proof.

Case studies. Real numbers. Target: 95% viewers from Phase 02. CTR target: 1.5%+.

Performance · Phase 03LIVE

1.7%

CTR achieved

95%

Viewer threshold

€8.40

CPL achieved

2.1x

ROAS this phase

Phase 04 · BOFU

Irresistible Offer.

Scarcity. Urgency. Exclusive access. Target: 75% viewers from Phase 03. High perceived value, near-zero perceived risk.

Conversion · Phase 04CLOSING

0.0x

ROAS · target >2.0x

Conv. Rate

2.4%

Leads closed

78%

Phase 05 · Retention

Retention & Scale.

Selling to existing clients costs 5x less. Email flows, retargeting, upsell sequences. The machine compounds.

Retention · Phase 05COMPOUND

Cost saving

Email flows

30d

Retargeting

Email open rate

40%

LTV growth

HIGH

Why Freuds

Four reasons clients stay longer than the average agency retainer.

Full-Funnel Performance

We run the whole machine, not just the ads. From the first cold impression through landing page, lead capture, email flow, and retention, every touchpoint is instrumented and tied back to revenue. If it doesn't move a number, we don't ship it.

Crypto-Native Operators

Our founding team has structured crypto deals as lawyers and scaled exchanges as marketers. We know which ad platforms will run your campaigns, which won't, and why. That narrow lane is where most agencies quietly pull out of the pitch, and where we do our best work.

DACH Built, Dubai Based

Freuds was built by operators who've scaled German-speaking brands from zero to category leader. From DIFC we combine native DACH fluency with the speed, tax structure, and time zone that make Dubai the right base for brands selling across Europe, MENA, and Asia in the same week.

Skin in the Game

We keep the client roster deliberately small and only partner with brands we believe will win. That means honest forecasts, real accountability, and performance-linked fees when the math works for both sides. We're not a vendor with a retainer, we're a growth partner with an interest in the outcome.

Services

Every system we build is designed to generate revenue, not just attention.

Paid Content Marketing

5-phase funnel across Meta, YouTube, Google and TikTok. From cold audience to closed deal.

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Webinar Funnel Architecture

Full funnel from ad to close: landing page, email flows, no-show recovery, strategic call system.

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Direct Performance Marketing

Ad to landing page to qualified call. DPM funnel with 3 email flows and irresistible offer layer.

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Creator & Personal Brand Growth

YouTube, TikTok, Instagram. 10K in 3 months, 100K in 12. CPF target €1-3. Paid + organic.

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See all 6 services → See the work

Founders

Two operators. One unusual combination.

Freuds was founded by a senior crypto regulation lawyer and a DACH performance marketer who kept running into the same problem from opposite sides of the desk.

Co-Founder · Strategy & Legal

Giorgio Alessandro
Dona Danioni

Giorgio co-founded Freuds Marketing after nearly a decade as a senior transactional lawyer specializing in crypto regulation, token structuring, and cross-border deal work across Europe and the UAE. Italian by origin and Dubai-based since moving his practice to DIFC, he leads strategy, operations, and legal architecture at the agency, making sure every campaign runs cleanly inside the lines of every jurisdiction it touches. That background gives Freuds a rare advantage: the ability to say yes to mandates most performance shops can't legally accept.

Co-Founder · Sales & Performance

Kevin Dennis
Reuss

Kevin co-founded Freuds Marketing after years of running performance campaigns for fitness, coaching, and crypto brands across the DACH region. German, direct, and allergic to vanity metrics, he leads sales and paid media at the agency, owning the full funnel from Meta and Google ads through landing pages, email flows, and the numbers that actually close. He built his own personal brand in the fitness and crypto space before turning that playbook into client work, which means he's been on both sides of the campaign.

The Team

Eight operators. No juniors on your budget.

A small, senior team built around the founders. Every mandate gets hands-on work from the people whose names appear below, not a stack of junior account managers running playbooks.

Jule Raith

Chief Operating Officer

Runs the operational machine behind every engagement. Jule keeps timelines, deliverables, and the team itself on rails, making sure what gets promised gets shipped.

Mercedes Wallisch

Operations & Client Relationship

Owns day-to-day operations and the client relationship across every account. Mercedes is the constant from kickoff to compounding, making sure briefs land, deliverables ship on time, and clients always know where the work stands.

Roman Sampson

Sales Advisor

Long-tenured sales operator who advises Freuds on pipeline, deal structure, and high-stakes negotiations. Roman is the second voice in the room when the stakes get serious.

Sophie Halter

Creative Strategist

Bridges creative and performance. Sophie turns data signals into creative briefs, so what the team ships is both on-brand and built to convert.

Marco Bellandi

Web & Funnel Developer

Builds the landing pages, funnels, and tracking behind every campaign. Ships fast, loads faster, and instruments every click so nothing gets lost between ad and close.

Elena Vitale

Copy & Content Lead

Writes the copy that makes the clicks pay off. Elena owns tone of voice across paid, email, and landing pages, tuned for DACH, Italian, and English audiences.

Bob Natividad

Head of Growth

Owns growth strategy and new-market expansion. Bob looks at the funnel from above the channels, finding where the next ten percent of revenue actually lives.

Layla Haddad

Senior Media Buyer

Runs paid media across Meta, Google, TikTok, and YouTube. Layla optimizes against ROAS targets daily and keeps the spend honest across DACH, MENA, and EU accounts.

Clients & Sectors

We've built machines for brands that demand results, not presentations.

Our founders have built award-winning campaigns across Europe and the Middle East - from Universal Pictures premieres to crypto exchange expansions and luxury real estate funnels. This is a selection of what the system has powered.

Entertainment

Universal Pictures

Influencer campaign for Fast & Furious 10 Austrian premiere.

Influencer + Event

60+

Brand ambassadors

Activated across social platforms for one of the biggest launches in Austria.

Crypto / Finance

BingX

Performance marketing for European market expansion.

Paid Media + Growth

3.2x

ROAS achieved

Multi-channel paid strategy across Meta and YouTube for crypto exchange growth.

DeFi / Protocol

Ithaca Protocol

Brand awareness and community growth for DeFi options protocol.

Brand + Growth

+340

Community / day

Content funnel and paid distribution driving daily community growth.

Crypto Exchange

Bitwyre

User acquisition funnel for institutional-grade crypto exchange.

Performance + Funnel

-41%

Cost per lead

APAC and MENA market focus with DPM funnel and email automation.

Personal Brand

Dominic Thiem

Social media management for Austria's most recognized athlete.

Brand + Social

2.1M

Reach generated

Influencer activation and content strategy for one of Austria's biggest personal brands.

Real Estate · DACH

Stadelmann Exclusive

Full funnel for Cyprus real estate targeting DACH market.

Full Funnel

€4.2

Cost per lead

Webinar funnel, paid ads, email automation and sales team leadership.

Performance marketing.
Actually performance.

We don't run campaigns. We build machines that lead markets.